Why do medical spas even need to employ a aesthetic marketing consultant? To understand the answer, we need to talk about how spas and other health related businesses usually work. You're probably aware that health care providers get plenty of cold hard cash from insurance companies and government entities.
In exchange for this generosity, spas and similar institutions offer their clients a wide variety of services – from colon cleansing to pedicures. Some of these services are reasonably priced and of course, the spa itself is the one paying for the services.
However, many individuals don't feel comfortable patronizing a regular hospital. They may be afraid of going to a place where they are likely to be subjected to medical interventions. The simple fact is that there is no substitute for some degree of personal experience when it comes to determining what constitutes a reasonable price for medical care.
When setting a possible price for services, individuals should take into account various factors. The frequency with which medical care is needed, for example, would go a long way towards helping a client to arrive at a price. It's good to have a head start, so that you can not only develop a strong marketing plan, but also keep your customers happy as well.
For one thing, remember that spa clients are happy when they get a good massage. In addition, massage services are often free to most people. If you want to convince potential clients to patronize your spa, let them know that they don't have to spend any money if they're happy with your services.
Another important thing to remember when developing your spa marketing plan is to avoid overly-relaxing language. Surprises are always better left unspoken. Let your spa message say it itself: it's a place for relaxation. If you use humor in marketing, it's important to ensure that you don't get the message that you will let individuals enjoy their time in your clinic, while you cover up medical issues with exotic procedures.
Advertising on TV is still very popular. The key is to make sure that the commercial features a simple message that is likely to be understood by people who are regular customers. As a general rule, focus on avoiding needless words and phrases such as "every day", "regular" and the like.
It is also crucial that your medical spa marketing consultant makes sure that your ads, TV and internet, are loaded with enough punch. Each advertisement should include a punch line and leave enough room for further elaboration. This is essential for conveying the fact that the spa is an exotic haven for those with serious medical problems, as well as those who just want to be pampered.
If you want to continue to create a reputation for your spa, another important element in your spa marketing plan is to emphasize your amenities to the point where visitors or potential clients will feel that they are getting something more from your establishment than just a massage. After all, there's nothing worse than getting into a regular spa, only to find out you need surgery.
Of course, a medical spa marketing consultant would also suggest that you do your homework on the advertising agencies in town. The process is not that difficult and most agencies offer free consultations. So if you need help getting your business off the ground, don't hesitate to contact these experts.
Although your medical spa marketing consultant has helped you out a lot already, it doesn't hurt to add a little color. Every spa should be offering a full range of treatments, so don't limit yourself to the most expensive. Keep the pricing consistent throughout, so that your client base grows, regardless of the cost of your services.
At the end of the day, you can thank your medical spa marketing consultant for making your job easier. Remember, it's also her job to help you stay in business.