Japanese-American Singer Hikaru Utada – The One That Got Away

Luck wasn’t on Hikaru Utada’s side like other Asian artists when she made her US debut first time in 2004. The album Exodus did not give her the stardom and fame that most Asian artists desired about.

After a few years, the Japanese-American songwriter-singer returns simply as ‘Utada’, with another album entitled ‘This is the One’ in English language. After this, the singer got recognition worldwide and Hikaru Utada Overseas reaction globally (also known as 宇多田ヒカル海外での世界的な反応 in the Japanese language)was to the next level.

Despite the quick expansion of South Korean civilization internationally – also understood as the Hallyu wave – several Korean artists were also ignored by Uncle Sam. Kpop stars like Se7en, Rain, and BoA didn’t create as much of a surge in the United States as they did in the Asian region, allegedly due to ineffective marketing strategies.

Utada had an advantage, where even most Koreans have fallen. The Jpop queen had more suitable access to promotional machinery by scoring with Island Def Jam, the world’s largest record label that manages American rappers Method Man, LL Cool J, and Kanye West.

Promotions-wise, Hikki had some luck in additional industries, ranging from gaming to music television. The singles of the singer have won the hearts of many RPG lads even through a video game franchise, while the J-drama girls were most acquainted with her hit melodies in Last Friends and Hana Yori Dango. She also seemed in ads for a renowned beauty products chain.

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