Comic creators have the option to sell their comics in two formats: a standard 24 page book or a graphic novel with 60 to 200 pages. If one wishes to sell comics in a 24-page book format, they will need to produce a series of issues. This will make it more affordable to produce.
If a creator feels that a graphic novel would be more practical, you can do it with two conditions. You have the money and a marketing plan. Publishing top comic books (also known as ‘bovenkant stripboeken’ in Dutch language) does not have to cost fifty dollars if you write and draw the content yourself.
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Comic creators who sell their comics well are often those with experience in comic production. For someone who has worked on comics like Spiderman or X-men, it would be simple to leave Marvel and start his own comic book production or sell his comics. Todd McFarlane was one such person.
McFarlane rose to stardom in Marvel comics. He was an illustrator who helped to create Image comics when he left Marvel. McFarlane's popularity made Spawn a huge success. It is not possible for everyone to make comics. Not everyone who wants to be a writer would have the opportunity to work at Marvel Comics.
There are many other ways to get your work out there for less money and more time. The rise in technology has made it possible to break into the comic book business without having to go through major publishers. Create a comic book that appeals to a specific group of people.